FreshlyCited brand kit (2026-10-17)
Full guidelines: https://freshlycited.com/brand

WHAT'S INSIDE
  svg/      Vector logos: the horizontal lockup, the full Leap mark and the icon.
  png/      Transparent PNGs: icon 64-2048 px, lockup and mark 600/1200/2400 px wide.
  jpg/      The lockup and the mark on paper (#F5F0E6) and on navy (#13213A).
  pdf/      Vector PDFs of the lockup and the mark (colour and reverse).
  app/      favicon.ico (16/32/48), apple-touch-icon.png (180), avatar (400x400).
  social/   1200x630 social cards, night and paper.
  colours/  freshlycited.ase (Adobe), freshlycited.gpl (GIMP, Inkscape), tokens.json.
  press/    Boilerplate, product screenshots (real app, demo data), founder portrait.

COLOURWAYS
  colour      On light backgrounds. Navy goat and text, gold horns; "Cited" in gold-ink #7A5F0E.
  reverse     On navy or dark backgrounds. Paper goat or white text; gold horns and "Cited" in gold #D4AF37.
  mono-navy   One-colour printing on light backgrounds.
  mono-white  One-colour use on dark backgrounds and photos.
  The icon carries its own navy tile, so the colour icon works on light and dark. There is no "reverse" icon.

RULES
  - The name is one word: FreshlyCited. Never "Freshly Cited" or "FC".
  - Below 96 px wide, use the icon instead of the full mark. Never use the icon below 16 px.
  - Lockup: icon at least 24 px. Clear space around the icon: 25% of its width on every side.
  - Don't redraw, recolour, stretch, rotate, outline or add shadows to the logo.
  - Gold (#D4AF37) is never text on light backgrounds: it fails contrast (1.85:1 on paper).
  - Don't put the navy mark on navy, or the reverse mark on paper.
  - Write "FreshlyCited" in running text; don't put the logo inside a sentence.

TYPE
  Archivo (display), Inter (reading), Newsreader italic (one accent word per headline),
  IBM Plex Mono (footnotes, URLs, data). All free on Google Fonts.

Questions: freshlycited@gmail.com
Monocubed, Inc., 651 North Broad Street, Suite 206, Middletown, Delaware 19709
